by William Walker Atkinson
Chapter 4 of 10 • 289 min read • Published 1901
THE POWER OF THE EYE. The most potent means of influencing others—The reasons—The trained eye a powerful weapon—Mental vibrations conveyed by the eye— Its power over wild beasts and savages—Steady gaze almost unbear- able—Proper use of the eye—Fascination and hypnotic attraction— The magnetic gaze—The beginning of the interview—How to use the eye to command attention—How to hold attention—How to regain attention—Get what you want before you leave—Self-protec- tion—How to prevent others from influencing you—How to say “No!”—How to give suggestions.
The eye is one of the most potent means of influencing others. Jt not only serves to hold the attention of the person to whom you are talking, thereby rendering it easier to impress your sugges- tions upon him; but it is also a power in itself, which when prop- erly used is the means of impressing your will upon another.
It attracts, fascinates, and holds spellbound the Active partner, and gives you a chance to talk with the easy-going brother. The eye of the man who has mastered the law of mental control, is a powerful weapon. It conveys the strong mental vibrations direct to the mind of the other party, at short range.
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You have heard of the power of the human eye over wild beasts and savages, and many of you have met with men who seemed to look clear through you and whose steady gaze was almost unbearable. I will give you a few exercises, in our next lesson, which will aid you in acquiring what is known as the “magnetic gaze,” a most important acquisition for the student of personal influence.
In this lesson, I will assume that you have already acquired the “magnetic gaze.” The proper use of the eye, in interviews with other persons, will enable you to exert an influence over them something akin to fascination or hypnotic attraction.
This is the result of strong mental vibrations conveyed at short range by means of the magnetic gaze of the trained eye. | 34 PERSONAL MAGNETISM. You, of course, will be governed by the circumstances of each particular case, and it is difficult to give you general directions applicable to all cases.
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You must adapt these general instructions to suit the emergencies of each particular case as it arises. One of the most important things about the beginning of an interview, is that you should look the other person squarely in the eye, with a firm, steady “magnetic gaze.”
You need not stare at him, but your gaze must be steady and firm, and indicative of strong will power and concentration. During the conversation you may change the direction of your gaze, but whenever you make a propo- sition, statement or request, or whenever you wish to impress him strongly, you must direct a firm, steady, magnetic gaze towards him, looking him straight in the eye.
This is highly important and must not be neglected. When you are talking business, have an earnest, determined look or manner and hold the other man’s . attention. If you have a request to make, make it in a clear, dig- nified, earnest manner, keeping your eyes fixed upon his, and willing at the same time that he will do as you say.
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By all means prevent him from looking away from you at this point. You must hold his attention at all hazards. If you have his whole attention, the Active brother will be too much engrossed to bother about his easy brother, and the latter will draw near and hear what you are saying.
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